Strategic Alignment and its Impact on Achieving Organizational Prestige / Study Exploratory for the Opinions of A Sample of Leaders Senior in the Ministry of Health / Iraq

Authors

  • Zahrah Falih Kadhim Shukur Iraqi University / Faculty of Administration and Economics / Business Administration Department
  • Sami Ahmed Abbas Iraqi University / Faculty of Administration and Economics / Business Administration Department

DOI:

https://doi.org/10.31150/ajebm.v5i1.759

Keywords:

Strategic Alignment, Organizational prestige, guidance, dimensions

Abstract

The study aims to find the relationship and influence between the strategic alignment with its apparent dimensions in achieving the organizational prestige, the study problem was identified by many questions centered on the nature of the correlation and influence relationships between the study variables, for this purpose, a hypothetical model was developed that expresses two main hypotheses, from which several sub-hypotheses are branched ,the importance of the study lies in drawing the attention of decision makers in the Ministry of Health to the importance of the study’s variables (strategic alignment, organizational prestige) which are expected to benefit from improving its performance through the different points of view of these two variables, a number of objectives were formulated in the light of the study’s questions, including testing the correlation relationship between strategic alignment and organizational prestige, to diagnose the reality of applying strategic alignment as a modern approach that enables the Ministry of Health, the study sample, to rely on it to achieve organizational prestige. The study relied on five dimensions of the independent variable, strategic alignment, which are (communication, governance, partnership, infrastructure, and Skills), as for the dependent variable, the organizational prestige, its dimensions are (organizational identity, organizational reputation, and outward outlook for the organization), the method used in the study is the descriptive analytical method, and a questionnaire was designed to collect the necessary data, an elite group of medical staff was selected, represented by the following (General Manager, Assistant General Manager, Department Manager, Division Manager), as an intentional non-random sample, in their capacity as the departments responsible for managing the strategies, and their number is (139) people from the study community, the study used two ready-made statistical programs (SPSS.v.25) and (AMOS.v.25) to extract the results, the study relied on a set of descriptive statistics methods (Normal distribution, percentages, mean, standard deviation, coefficient of variation, and relative importance)

Downloads

Download data is not yet available.

References

Hoogma, Remco; Kemp, Rene, & Schot, Johan and Truffer, Bernhard, (2005), "Experimenting for Sustainable Transport: the Approach of Strategic Niche Management", also available as a printed book, see title verso for ISBN details, London and Now York

Newkirk, H. & Lederer A., (2006), "Incremental and comprehensive strategic information systems planning, in an uncertain environment", IEEE Transactions on Engineering Management.

Kero, A., (2018), “Fostering Corporate Reputation and Corporate Brand of a Non-Profit Organization by Developing Communication, Master thesis.

Payette, Jay., (2016), "Aligned design: exploring strategic alignment of design in large firms", A thesis submitted to the Faculty of Graduate and Postdoctoral Affairs in partial fulfilment of the requirements for the degree of Master of Design in Design, Carleton University - Ottawa, Ontario P1-83.

Alniacik, E., Alniacik, U., & Erdogmus, N. (2012), How Do the Dimensions of Corporate Reputation Affect Employment Intentions? Corporate Reputation Review, 15(1), 3-19..

Barnes, Joan., (2017), "Strategic Alignment of Information Technology Projects and Project Success", Doctoral dissertation, Walden University, Arizona, USA.

Bazaee, Qasem. & Aliasghari, Ali., (2017), “Assessing Business-IT Alignment Maturity and Application Architecture Components in Companies with Enterprise Architecture Implementation, Case Study: Mobile Telecommunication Company of Iran”, Bulletin de la Société Royale des Sciences de Liège, Vol (86), pp (750 - 776).

Brewer, N., Mitchell, P., & Weber, N. (2002). "Gender role, organizational prestige, and conflict management styles." International journal of conflict management, 13(1), 78-94.

Heydari, Sepideh., Shakib, Mehrdad Hoseini., Khamseh, Abbas., (2020), “IT - Business strategic alignment and organizational agility: The moderating role of environmental uncertainty” Journal of System Management, Islamic Azad University, Karaj, Iran, Issue 1, p. 035-052

Sadeghi, Amir & Ghujali, Tohid & Bastam, Hadi (2018), “The Effect of Organizational Reputation on E-Loyalty: The Role of E-Trust and E-Satisfaction”, Asean Marketing Journal, Vol.10, N.1, pp:1-16.

Tuna, Muharrem et al. (2016), “The effects of the perceived external prestige of the organization on employee deviant workplace behavior: The mediating role of job satisfaction”, International Journal of Contemporary Hospitality Management, Vol.28, No.2, pp: 366-396.

Venkatraman, N., Henderson, JC, & Oldach, S. (1993), "Continuous strategic alignment: Exploiting information technology capabilities for competitive success", European Management Journal, Vol.11, No. 2.

Yildiz, Kaya (2018), “The Effects of organizational Prestige on organizational Identification: A Case study in Primary Schools.” European Journal of Education Studies, Vol.4, No.7, pp:275-293.

Pondar, Klement (2011) “Perceived external prestige, organizational identification and organizational commitment: An empirical examination.” Faculty of Social Science, University of Ljubljana.

Uen, Feng., Ahlstrom, David., Chen, Shuyuan., & Liu, Julie., (2013) “Employer brand management, organizational prestige and employees' word-of-mouth referrals in Taiwan.” Asia Pacific Journal of Human Resources.

Gay, L.R., & Airasian, P. (2000). Educational research: Competencies/or analysis andexperience (6th ed.). Prentice-Hall: USA, NJ

Robert F. Devellis, (2016), Scale Development Theory and Applications Applied Social Research Methods 26 Sage Publications, Inc,

Joseph F. Hair Jr., William C. Black, Barr Y J. Babin, Rolph E. Anderson, (2019) “Multivariate Data Analysis” Eighth Edition, Cengage Learning EMEA

Downloads

Published

2022-01-17

How to Cite

Zahrah Falih Kadhim Shukur, & Sami Ahmed Abbas. (2022). Strategic Alignment and its Impact on Achieving Organizational Prestige / Study Exploratory for the Opinions of A Sample of Leaders Senior in the Ministry of Health / Iraq. American Journal of Economics and Business Management, 5(1), 98–122. https://doi.org/10.31150/ajebm.v5i1.759