Employer Brand and Job Satisfaction : A Literature Review

Authors

  • Dr. R. Subashini Associate Professor-DTM, SMEC & Assistant Director (SW), Vellore Institute of Technology, Vellore -632014, India
  • Dr. G. Velmurugan Professor, SSL, Vellore Institute of Technology, Vellore-632014, India
  • Mr. Naveen. G III B. Com Reg No. 19BCC0123, SSL, Vellore Institute of Technology, Vellore -632014, India

Keywords:

Employer branding, recruitment, retention, well as job satisfaction

Abstract

Employer Branding (EB) is critical to increasing a company's efficiency in recruiting and retaining employees. EB can be thought of as the management's vision for the company in order to make it the best place to work. The research's primary objective is to ascertain the factors that influence employer branding and job satisfaction. A comprehensive review of the available literature was conducted.

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Published

2022-04-19

How to Cite

Subashini, D. R. ., Velmurugan, D. G. ., & G, M. N. . (2022). Employer Brand and Job Satisfaction : A Literature Review. American Journal of Economics and Business Management, 5(4), 64–70. Retrieved from https://globalresearchnetwork.us/index.php/ajebm/article/view/1029

Issue

Vol. 5 No. 4 (2022): American Journal of Economics and Business Management

Section

Articles

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Copyright (c) 2022 Dr. R. Subashini, Dr. G. Velmurugan, Mr. Naveen. G

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This work is licensed under a Creative Commons Attribution 4.0 International License.