Entrepreneurship and its Impact on Employee Performance through Job Satisfaction A Study of the Opinions of Senior and Middle Management in Telecommunications Companies Operating in Iraq
DOI:
https://doi.org/10.31150/ajebm.v7i9.2922Keywords:
Entrepreneurship, Employee Performance, Job SatisfactionAbstract
This study aims to examine the impact of entrepreneurship strategies on employee performance, with job satisfaction serving as a mediating variable, in telecommunications companies operating in Iraq. A sample of 340 individuals from senior and middle management was selected using random sampling. The study employed a descriptive analytical method, and data were collected via a questionnaire. Analysis was performed using SPSS and AMOS software. The results indicated a statistically significant effect of entrepreneurship strategies on both employee performance and job satisfaction. Furthermore, job satisfaction was found to mediate the relationship between entrepreneurship and employee performance. Recommendations include fostering a supportive environment that enhances job satisfaction, encourages creativity, and improves employee performance.
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